More than 80% of all innovation projects fail. Why? Because new products and services often do not meet customer needs. Rather than putting themselves in the shoes of their customers, companies rely on their inside-out perspective hence missing the chance to hit the relevant pain points. As a result, they create products, which are driven by technology instead of fulfilling unmet customer needs.
Companies working with the CFI Institute regularly launch successful innovations because they know exactly what their customers want – and what they do not want. They address unmet customer needs with innovative, customer-focused solutions. And reduce costs, where product performance does not add any value.
The CFI Institute:
- assesses best-practice approaches to ensure innovations are customer-focused
- supports the application and implementation of the CFI methodology
- trains and coaches innovation managers and teams in the customer-focused approach
The mission of the CFI Institute:
To develop new ideas and to accelerate innovation projects that truly satisfy customer needs.
The CFI Institute has developed a unique methodology. Rather than searching for specific solutions such as, e.g., new product features, the methodology focuses on the «jobs» that customers want to accomplish and the «expected results» they want to achieve. Focusing on the customer jobs instead of technical solutions provides insights for breakthrough innovations other approaches cannot offer.
Up to now the approach has been applied in more than 50 projects in different industries. Companies like Alcan, Alstom, Bayer, Bosch, Clariden Leu/Credit Suisse, Cochlear, Migros/Micasa, Swisslife or Syngenta that used the approach to develop innovative concepts in most cases were rewarded with superior growth rates and above-average ROIs.
